Territory Management vs Role Hierarchy vs Sharing Rules

Territory management vs role hierarchy vs sharing rules header graphic

Hey friends,

All three of these open up access to records, and all three start from the same place: your org-wide defaults, the most restrictive baseline for each object. None of them can take access away. The real question is which shape of access you need: up the reporting line, to a defined group, or across a sales coverage model that doesn’t match the org chart.

Decision tree: managers up the chain use the role hierarchy, groups by owner or field values use sharing rules, sellers by geography or segment use territory management
Diagram: which tool to pick, based on who needs to see the records.

Role hierarchy: access follows the reporting line

Each user has one role. Users higher in the hierarchy get the same access as the record owners below them, as long as Grant Access Using Hierarchies is on for that object (it’s always on for standard objects; you can turn it off for custom objects). The hierarchy mirrors who reports to whom, not job titles.

Salesforce role hierarchy tree view with CEO at the top, then CFO, COO and SVP roles, with the SVP Sales & Marketing branch (VP International Sales, VP Marketing) highlighted. Company name blurred.
Setup > Users > Roles (Show in tree view, Expand All). Users in a role can see records owned by users in the roles below them when Grant Access Using Hierarchies is on.

Sharing rules: access to a defined group

A sharing rule picks a set of records and shares them with a public group, role, role and subordinates, or territory, at Read Only or Read/Write. There are two kinds:

  • Owner-based: records owned by users in role or group X are shared with Y. Example: everything owned by the West sales team is visible to West support.
  • Criteria-based: records where a field matches are shared. Example: accounts where Industry = Healthcare are shared with the Healthcare Specialists group.
Salesforce Organization-Wide Defaults table showing default internal and external access for Lead through Product, with the Opportunity row (Public Read/Write internal, Private external) highlighted.
Setup > Security > Sharing Settings > Organization-Wide Defaults. OWD sets the baseline access; the role hierarchy and sharing rules can only open access up from here.
Salesforce Account criteria-based sharing rule: Industry equals Healthcare (highlighted), shared with the public group Healthcare Specialists, with Read Only account access and Private opportunity and case access.
Setup > Security > Sharing Settings > Account Sharing Rules > New. A criteria-based sharing rule opens access to records whose field values match, no matter who owns them.

Territory management: access by sales coverage

Enterprise Territory Management groups accounts into territories using assignment rules (for example, Billing State = CA). Users are assigned to territories, and here’s the key difference from roles: a user can be in many territories, and an account can be in many territories. Access to the account’s opportunities and cases follows the access levels set on each territory (the defaults come from your territory settings).

Use it when coverage doesn’t match reporting. A rep who reports to the East manager but also covers Healthcare accounts nationally is a territory problem. Trying to solve it with roles means inventing fake roles; with sharing rules it means a rule per exception.

Side by side

Role hierarchySharing rulesTerritory management
Grants access toRecords owned by users below youA defined set of recordsAccounts in your territories, plus their opportunities and cases
Per userExactly one roleThrough groups and rolesMany territories
Based onReporting lineOwner or field criteriaAccount assignment rules
Best forManagers seeing their team’s workCross-team exceptionsSales coverage by region, industry or segment

Exam traps

  • “A rep needs access to accounts in two regions” points to territories, not a second role.
  • Sharing rules can’t restrict. If OWD is Public Read/Write, there’s nothing for a sharing rule to open.
  • None of these grant object permissions. A user without Read on Account from their profile or permission sets sees no accounts, whatever their role or territory.

For the object-level side of this, see Roles vs Profiles vs Permission Sets.

Cert Lab by Nick Frates

Sharing scenarios, exam style

The Platform Administrator II Cert Lab ($9.99) walks through security and sharing scenarios like these, with exam-style questions for every section.

See the Platform Administrator II Cert Lab – $9.99 →

FAQ

Is Territory Management on the Admin exam? It’s named in the Platform Administrator II exam guide, under Security and Access and Cloud Applications, and it’s a common topic for Sales Cloud consultants. For the Admin exam, focus on org-wide defaults, roles and sharing rules.

Do territories replace the role hierarchy? No. They run alongside it. Users still have a role, and territories add access on top.

Can a sharing rule share with a territory? Yes. Territories and territories and subordinates are both options as the target of a sharing rule when territory management is enabled.

Hope this helps!

Best,

Nick

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